Klubhaus st. pauli. Bartenbach: Projekt: Klubhaus St. Pauli

Klubhaus communities.rm.com

klubhaus st. pauli

The media facade, which features a novel symbiosis of architecture and media design — dynamic mediatecture — lends itself to a wide range of fun uses, including opportunities for interaction. The lighting system was likewise custom designed for the Klubhaus. The lighting system was specially designed for the Klubhaus St. As a consequence, what has been achieved is a facade project with in-depth spatial effect. This dynamic façade will become an outstanding example for media architecture in Germany. The lighting installation extends into the entrance area, giving onlookers the impression they are practically almost inside the Klubhaus. Pauli is worlds apart from conventional architectural screens.

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Klubhaus communities.rm.com

klubhaus st. pauli

Hamburg's probably most unusual advertising space lets the Reeperbahn shine in bright colours and offers you a real spectacle. This includes for example the two-storey entrance area, the filigree, widely projecting balconies, and the sunken theatre auditorium which gets by without any pillars across its entire 10 metre width. Bartenbach lighting design developed the construction principles and the basis for the technical implementation of the transparent media façade, the design of which prevents light pollution as well as glare, allowing for the glare-free redirection of daylight into the offices behind the façade. In Häkken and Kukuun you can discover exciting live acts and musical highlights. In addition, businesses in the cultural and entertainment sector have found a suitable home here. A further unique aspect of this project is the agreement made with the City of Hamburg as to what content the media facade may display. Apart from the fact that core visuals — artistic video animations — were custom designed for the architecture and to align with the structure of the building, its location and usage.

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MEDIA FACADE Klubhaus St. Pauli, Hamburg, Germany

klubhaus st. pauli

In spite of the spectacular show that can be seen outside, the finely structured facade framework does not impede the view outside, and at the same time makes for a pleasant atmosphere inside the building during the daytime. With the construction of this project hamburg will get a pioneering landmark, a new attraction for the citizens and visitors of the city. Pauli in Hamburg next to, or to be more precise: above the Reeperbahn. Next to the action you can enjoy our delicious catering buffets from our long trusted, local partners. A further third is reserved for commercial content provided by premium advertising partners and specifically designed to be shown on the Klubhaus facade.

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Klubhaus communities.rm.com (Hamburg)

klubhaus st. pauli

The result is a multidimensional media facade surface, which in turn impacts the media content. The main part of the facade is composed of semi-translucent, gold-shaded metal plates in varying depth in which the imaging elements and light sources are integrated. The structure itself, with a total floor area of 5000 square metres, was designed by akyol kamps : bbp architekten, who worked closely together with the creative minds from the Bremen-based design studio Urbanscreen from the design phase onwards. For content generated by third parties, like advertising partners, a comprehensive design guide was developed to ensure a constantly high aesthetic quality as well as the optimum representation of the digital content. For 23 hours a day, on a facade area of 700 m², media content is presented in colour and moving images. Urbanscreen are responsible for the design and the artistic direction of the media facade.

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Klubhaus St. Pauli, Reeperbahn, Hamburg: Media Facade Advertising Sonos

klubhaus st. pauli

The six-storey building houses music clubs, office spaces, bars and restaurants and live event locations. The content displayed is divided in 3 sections: artistic content, advertising and self-promotion of the resident cultural- and leisure establishments. The building impresses not only from a visual point of view but also in terms of its engineering. Deutsch Kontaktiert uns für ein erstes Gespräch und unverbindliches Angebot über Euer exklusives Event bei uns in der LaserLoft St. Moreover, the cross section redirects the sunlight so people working in the office spaces in the building are not disturbed by glare. Media facades are not the solution for every location. One third is reserved for art and culture-related content.

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Klubhaus communities.rm.com

klubhaus st. pauli

The external glazed elevator leading up to the Rooftop Bar is likewise interactive: it responds visually to the movements of the lifts by displaying different video scenarios. This was linked with the financing of the project. Not to forget: Bartenbach was one of the first lighting design practices to become established on the market in the 1970s. Times Square is not everywhere. Its media facade is a unique approach to the increasingly relevant phenomenon of media architecture. Credits: Video and rendering: Klubhaus St. It is not merely yet another screen within the urban landscape, but an integral system embracing the architecture and the sequences of moving Given the completely new approach applied, the conventional screen format can be broken up and redistributed across the surface of the building in the form of a topographical layout.

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